German Print Advertising 1933-1945

The only reference book of its type, “German Print Advertising“
is an amazing time capsule of the Third Reich era in Germany.
Over 400 illustrations, almost 100 in full-color!
Nazi ads: Ford Phänomen Hörster Adler
• 176 heavily illustrated pages • Over 400 period advertisements • 95 ads in full-color •
• Advertisements and subjects are fully indexed • Key German words defined •
• Complete historical introduction • Reichskulturkammer explained •
Mercedes-Benz Third Reich advertisement
Some say it is evil, some call it militarism in print, and others love it. Most people have difficulty being neutral on the subject of German print advertising of the 1933 - 1945 period. Regardless of their point of view, almost anyone who has objectively examined the advertising art produced in Nazi Germany has been stunned by the powerful graphics.

This book is about advertising. In it, authors Josephine & Ray Cowdery do not attempt to analyze, explain, justify, endorse, condemn or specifically depict any aspect of Third Reich Germany other than print advertising. The Cowderys simply provide a never-before-seen selection of advertising art of the Third Reich extracted from their irreplaceable private archive of ancient magazines and newspapers.

The authors bring great expertise to the field of Third Reich print advertising, having studied it in America and Europe for a combined total of over 50 years. After a lengthy historical introduction to the subject, the Cowderys provide accurate historical commentary and at least partial English translations for most of the ads shown.

Third Reich German magazines
Continental Nazi Atlas
“German Print Advertising 1933 - 1945” contains ads from hundreds of Germany’s premier institutions and companies including SS Allach Porcelain, Mercedes-Benz, BMW, Adlon Hotel, Walther, WKC, Junkers, Deutsche Lufthansa, Mauser, Hanomag, Audi, Shell, Lanz Bulldog, Ford, Zündapp, Auto-Union, WMF, Rosenthal, Carl Eickhorn, Leica, E. & F. Hörster, Maybach, Horch, Adler, “4711”, Heinkel, AEG, Felina, Ducolux, Henschel, Stock, German Red Cross, Werner’s Legant, Plexiglas, Dornier, Porolastic, UHU, RZM, Sekurit, Messerschmitt, DDAC, Ringhoffer-Tatra, J.P. Sauer & Söhn, Trix, Schuco, Degesch, Steiff, Focke-Wulf, DKW, Krupp Berndorf, Coca Cola, Schokakola, Kodak, Leitz, Kraft’s Velveta, Telefunken, Daimon, Tipp & Co., Circus Krone, Mädler, Leuna, Robot, Gillette, Busch, Trommler, IG Farben, Siemens, Preussag, Singer, FAG, Otto Boenicke, SKF, Meissen, Lorenz, Schenker & Co., Hensoldt, Osram, etc. The authors provide captions, commentary, translations and sources for many of the 60+ year old ads.
Leuna Agfa Ford advertisements
The book contains German ads for everything from Art supplies to Zeppelins! Automatic pistols to automatic cameras, exotic cars to exotic dancers. Fancy uniforms to fancy hotels and battlefield weapons to ceremonial edged weapons. There are ads for tractors, trucks, typewriters, toy trains and real trains. Lingerie to locomotives and bearings to bicycles and battleships. There are helmets and handcuffs, hob nails and halftracks, figurines, field glasses, flashlights and flags. Some ads show books and others show boots, bullets, barracks and beer. There are ads for ship lines and silverware, sunglasses and songbooks, submarines and swords. Ads depict coldcuts, cigars and cement mixers, cabarets, cough drops, gas generators, goggles, plaques, pens and pencils, paper, sewing machines, stuffed toys, motorcycles, foundation garments, fragrances, finger rings, Zyklon, etc.
Third Reich German advertisements
The suggested retail price is $40.00 and shipping within the United States is $4.50 by Media Mail (average 2 - 3 weeks delivery time) and $9.00 by Priority Mail (average 5 - 7 days delivery time). If ordering more than one book, postage for each subsequent book is $2.50 by either Media Mail or Priority Mail. Shipping charges for orders to other destinations, please inquire.
Allach WMF Messerschmitt Adlon Nazi ads
BOOK SPECIFICATIONS
Full-color hardcover, 176 pages, 8-1/2 x 11 inch (23 x 29 cm) format; weight 48 ounces (1.3 kg) per copy; 14 copies per case, weight per case 37 pounds (16.5 kg).
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